I am very proud of my Bella Italia that this week organizes the Salone Internazionale del Mobile in Milan, one of the most beautiful showcase for Creativity and Teamwork in the world.
In a week, more than 300 000 people come to Milan for the event: they are entrepreneurs, journalists, collectors, intellectuals, critics, designers, architects, creatives, lovers of beauty.
The Salone is, first of all, the result of a powerful teamwork where everyone plays her role, committed to designing a new way of thinking and doing projects.
This magical blend of knowledge, commitment collaboration and excitement creates the Emotion of the Salone conveying to the visitor positivity, enthusiasm, sense of initiative, empathy and good humor.
During this design week, the leading sectorial multinationals as well as small craftsman companies find a space of representation and they all come to Milan with a spirit of sharing their work.
The amazing organizing machine works for a year with these companies to offer them the best possible stage.
Behind the image of booths that look like theaters, there is the combined work of the net of local factories but also from the German, French, Belgian, Spanish, American excellence, generating a global platform for top-notch products.
Networking means the inclusion of different cultures (visitors from more than 160 countries arrive at the Fair) but also spaces (the Salone spreads in the city, in the center and in the suburbs): there is a sophisticated network system involving communication, industry and creativity.
For a week the geography of the city is redesigned, bringing areas that are normally abandoned or little
frequented to be showcases and a laboratory of experimentation and creativity: this is the concept of the Fuorisalone (outside of the fair).
This creates in the city a virtuous chain of design – product – quality – innovation – value.
During this week, Milan mirrors the image of the best team ever: hard-working, hands-on, sincere, dynamic, united.
Grazie Milano 🙂
I share with you this article of Sebastiano Cerullo, in which he highlights what makes the Salone being this magical system of connections, creativity and innovation. https://www.linkedin.com/pulse/il-manifesto-del-salone-mobile-di-milano-sebastiano-cerullo/
You can find here a media gallery of the 2019 Salone. https://www.salonemilano.it/en/media/mediagallery/photos
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